Customer Journey Mapping: An important element in sales

Gone are the days when sales teams were accumulating leads with the hope that at least some of them would turn into clients. Marketing and sales executives are feigning less interest in the traditional sales funnel concept and are embracing the one-to-one marketing strategy. Nowadays, companies are changing their strategies when it comes to customer [...]

Top 5 threats to sales team effectiveness

There’s no doubt that the effectiveness of your sales team has a direct impact on the success of your company. And when something comes in the way of building an efficient team then it becomes a necessity to nip it in the bud. But what should you look for? What are the threats endangering the [...]

The future of customer experience

Customer experience is constantly on the climb for change. A few years back, customer experience was only a “nice-to-have” feature for companies. But now, a personalized customer experience has become a mandatory feature for a company to stand out. Machine-learning and artificial intelligence, the technologies enabling the trend for personalized customer experience are bound to [...]

Is it OK for me to track my sales team?

This is a question that lingers on the mind of every sales manager. Should you track your team? Is it ethical? Are there any advantages in doing so? Well, majority suggest that there are indeed plethora of advantages for tracking sales team.The members of your sales team are relied upon to not only be the [...]

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