How digital catalogs cost less and gives much higher return compared to pdf or printed catalogs?

What’s the purpose of product catalog?

Product catalogs provide the complete range & details of the products sold by the brand. These are used by the sales and marketing teams to display product images, descriptions, technical specifications and different product variants. These are designed such that the product details are self-illustrative and buyers can understand the purpose & features of the product. Sometimes, the product catalog is also used to communicate the brand values.

Sales representatives use these catalogs to guide retailers through the product selling process, and some companies even have their catalogs as order forms by including spaces for buyers to enter quantities next to products they’d like to order.

What’s the usual experience to produce a printed product catalog?

The first steps to building a catalog involves selection of products to be published and getting the product samples ready. Now, a photographer must be brought into to take high resolution photos of each product samples, and also in form of collections, lifestyle shots, etc. Then someone must organize these into different product groups and create descriptions that can go along with the visual imagery. Either technical specifications of the products need to prepared or usually these are available in spreadsheet format.

Thereafter, a graphic or brochure designer is required to digitally organise the products, visually align the product photographs along with technical specifications of the products. They would create multiple sections in the catalog depending upon different types of product groups. Now, the entire design is digitally compiled in form a pdf and shared for review.

Finally, most companies will print the pdf designs and ship their catalogs, which is the most expensive part of this entire process. Companies would also distribute the PDF design of the catalog. Overall, the costs can range from a couple of tens of thousands rupees for a smaller brand with only a handful of products to hundreds (if not millions) of thousands for larger brands.

That’s not it, depending upon market feedback on catalog, change in product prices & need to add new products in the catalog, reinitiates the entire printing process and leads to huge amount of wastage of catalogs. This has forced many companies to maintain separate product catalog for product details & prices.

Process to produce printed & digital catalogs

It makes is extremely easy to update the content any time of the day, which is impossible in case of printed catalog. Thus, the digital catalog continuously evolves & improvises with time.

Weighing the printed catalog costs vis-a-vis digital catalog:

Printed catalogs can be huge marketing expense, and they get outdated very soon. However, digital catalog is an investment as it gets build & improvises over time. Let’s look at the return on investment (ROI) of your catalogs. Whether you’re a small business spending few thousands or a medium-sized brand spending multiple thousands, or a large brand spending a million on catalogs, let’s think about what you actually get out of them.

Below, we address few points to help you weigh both the actual and opportunity costs associated with printed & digital catalogs:

Process to produce printed & digital catalogs

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2017-11-09T10:00:15+00:00 Company|0 Comments
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