Weighing the printed catalog costs vis-a-vis digital catalog:
Printed catalogs can be huge marketing expense, and they get outdated very soon. However, digital catalog is an investment as it gets build & improvises over time. Let’s look at the return on investment (ROI) of your catalogs. Whether you’re a small business spending few thousands or a medium-sized brand spending multiple thousands, or a large brand spending a million on catalogs, let’s think about what you actually get out of them.
Below, we address few points to help you weigh both the actual and opportunity costs associated with printed & digital catalogs:
Process to produce printed & digital catalogs
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